Marketing
Marketing Strategy
The Novella team places great value on understanding our clients’ stories and visions. We always begin with conversations, and from these conversations we build a marketing strategy document with everything from big-picture goals to specific tactics.
Branding
At Novella, we take great pride in sharing our clients’ stories and keeping them on-brand. A "brand bible" provides a clear, detailed guide to key brand elements. It also provides guidelines for a client’s company website, as well as all relevant social media platforms and printed collateral materials, ensuring consistency throughout.
Collateral Material Development and Design
Great companies deserve great collateral materials, no matter what industry sector they occupy. For all of our clients, we offer a full suite of branded materials tailored to fit their exact needs.
Website
For many potential customers, the first brand interaction comes through the website. Our web work spans industries, but we always deliver client sites that clearly show who a company is and what makes it unique.