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Public Relations


PR Strategy 

With a strong background in classic media relations, the Novella team regularly assists clients by crafting their overall public relations strategy. All of our public relations work aligns to the client’s specific strategic goals.


Media Kit 

Media kits are an effective way to share a comprehensive overview of a business, as well as to prepare spokespeople, brand ambassadors, and journalists for interviews. 


Media Relations 

At Novella, we’ve spent years cultivating strong relationships with journalists at a variety of media outlets. We create a proactive pitching plan in order to get earned-media recognition across a variety of outlets, all throughout the year.

Seated view of design desk at We Are Novella


Reputation Management 

At the outset of our work for a new client, we create a calendar that identifies relevant awards, conferences, and other chances to get the client in front of the right people, at the right time.


Media Training

When it comes to telling the company story, our clients are their own best advocates. We empower clients to feel completely confident sharing their messaging, whether on the phone with a newspaper reporter or in a television studio. 


Event Strategy & Management

The Novella team believes that a truly great event has a lifespan. We don’t “do events”; we create experiences — from the perfect invitations to the guest gift packages (and everything in between).