Brand & Creative
Brand strategy and creative that bring institutional voice to life
Creative work is most powerful when it is grounded in strategy.
Our Approach
Novella brings strategy to life through visual identity, design systems, and communications that reflect each organization’s mission and priorities.
Our work ensures creative expression is aligned across every audience and platform.
Clients Count on Us for:
Brand Strategy & Identity
Novella works with clients to define brand positioning and develop identity, including:
Brand strategy and positioning
Brand architecture and messaging alignment
Visual identity systems and logo development
Brand guidelines and design systems
Rebranding and institutional repositioning
Creative Work for Strategic Communications
Novella’s creative work often supports organizations during key moments, including:
Brand launches and repositioning
Capital campaigns and fundraising initiatives
Major programs and public-facing initiatives
Organizational transformation and growth
Campaign & Creative Development
Novella develops campaigns and creative assets, including:
Campaign concept development
Creative direction and art direction
Editorial storytelling and copy development
Integrated communications campaigns
Print and digital creative assets
