About Novella

Who we are

Novella is a women-owned strategic communications and brand advisory firm based in St. Louis, Missouri, serving organizations across the United States. The firm partners with mission-driven organizations to strengthen institutional voice, build audience trust, and communicate their work with clarity and impact.

Novella works alongside leadership teams to develop communications strategies that support organizational growth, audience engagement, and long-term institutional resilience.

The firm’s work integrates strategic communications, brand strategy, digital engagement, marketing strategy, and creative development to help organizations navigate complex communications environments and pivotal institutional moments.

Services

Novella provides strategic advisory and communications services for organizations navigating growth, transformation, and public engagement.

Core services include:

  • Advising leadership teams on institutional positioning, communications strategy, stakeholder engagement, and reputation management.

  • Developing messaging frameworks, media strategies, and stakeholder communications that strengthen institutional voice and public trust.

  • Designing brand positioning, visual identity systems, campaigns, and storytelling that reflect an organization’s mission and values.

  • Developing digital communications ecosystems including websites, audience engagement strategies, and search visibility.

  • Designing integrated marketing strategies that support audience growth and campaign development.

  • Planning and producing strategic events that support institutional storytelling, major initiatives, and stakeholder engagement.

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Areas of Expertise

Novella supports organizations with specialized communications expertise across several areas.

    • Strategic communications planning

    • Messaging architecture and narrative development

    • Leadership communications and executive messaging

    • Media relations and public affairs

    • Crisis communications and reputation management

    • Brand positioning and institutional messaging

    • Visual identity systems and brand architecture

    • Rebranding and institutional repositioning

    • Communications strategy for NPR and PBS affiliates

    • Audience engagement across broadcast and digital platforms

    • Capital campaign communications

    • Communications during leadership transitions

    • Communications strategies for mergers and partnerships

    •  Campaign messaging strategy

    • Donor communications

    • Stakeholder engagement strategies

    • Communications for major fundraising milestones

    • Clarify institutional voice and brand strategy

    • Communicate research breakthroughs and academic innovation

    • Support capital campaigns and major fundraising initiatives

    • Strengthen alumni and donor engagement

    • Navigate leadership transitions and institutional change

    • Communicate institutional impact to policymakers and communities

    • Communications during mergers and partnerships

    • Organizational transformation and restructuring

    • Leadership transitions

    • Brand repositioning and institutional reintroductions

    • Website strategy and development

    • Digital storytelling

    • Search visibility and SEO strategy

    • Social media strategy

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Industries Served

Novella works with organizations across several sectors:

  • Arts and Cultural Institutions

  • Public Media (including NPR and PBS affiliates)

  • Foundations and Philanthropy

  • Universities and Research Institutions

  • Health and Science Organizations

  • Professional Services

  • Financial Services

Moments Novella Helps Organizations Navigate

Novella frequently supports organizations during major institutional moments, including:

  • Capital campaigns and major fundraising initiatives

  • Leadership transitions and executive communications

  • Brand repositioning or organizational reintroduction

  • Launches of major programs or initiatives

  • Mergers, partnerships, and organizational transformation

  • Audience growth and community engagement initiatives

 Approach

Novella approaches communications as a strategic discipline that integrates leadership messaging, brand strategy, and audience engagement.

The firm works closely with leadership and communications teams to develop strategies that help organizations communicate clearly with stakeholders, strengthen reputation, and advance their mission.

Location

Serving organizations across the United States.

www.wearenovella.com 

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